A bit of a dilemma this year for Emirates.
In years where other airlines struggled to post any profits, and Emirates post record numbers due to their self-described "efficiencies".... What will they say this year if the numbers come back very good, but not double all the others...?
If I was a European airline ceo especially, and I announced a large profit due mostly to fuel price savings, yet EK does not..... Well, it proves my argument that dubai always enjoyed a subsidized fuel advantage..... Does it not?
So what is more important to STC? Save face after years and years of "Emirates just does it better".... Or deliver the profit we all worked so very hard for?