"Even referring to the region as the "Far East" sends a culturally biased message".
What the fook are you talking about? From where I live it's always been the Far East. I must go check my school atlas."
Exactly. From where you live. From the centre of the 21st century world point of view it's you who lives in the "Far West", actually. It's a 12th century term that evokes the exotic and culturally separate.