The runway extension is a long term investment.Once in place the airport authority can look at attracting airlines to use it.
Personally I would like to see more European cites added as well as long haul.
As I said earlier BHX is on the up,we will have to see if 2015 brings any further developments,but at least the potential is there.I am sure most who use these forums would agree that it is better to have something available than not have it at all.