In all truth its probably too late to pull out of the dive they're in.
It would require a complete change of high level management and that won't happen, heck they probably aren't aware there is a problem.
This was all echoed at GF years ago and its how one airline grew to size it is now at the expense of the other.
Wait until the numbers fail them and they get the warning letters, then you'll get to see "fun times at the bouncy castle"
Don't make your roots too deep in the "host city".