The Scottish Sun - A really serious, influencial newspaper know what I mean
How can anyone take the opinion of a newspaper that has a naked girl on page three, while important headlines (eg: World news, finance and politics) are relegated to small columns in the middle section.
But, the problem is: The readers of these newspapers are your cleaners, builders and general lower working class (not exclusive to them though). These people tend to know that planes fly, take off from a runway, and usually at the end of their flight they disembark for a week/fortnight holiday !
- and that is about it.
It is these people that are easily lead by crap published by their "Daily Bible", therefore whatever aviation related press is in such tabloids is going to affect the industry as people that know nothing of flying is going to be put off, due to their lack of knowledge.