You don't need to agree CabinCrewe it's fact.
The Scandinavians prefer to holiday in the winter months as it's pretty bleak out there just now, not to mention dark for most of the day. It's a very different market to that of the UK with daily departures to Thailand from their biggest hubs and a number of other long haul destinations flown by the UK airline from there to Cancun, Puerto Plata and Mauritius also this year.
Next summer two Scandinavian 787's will be flying short haul config from LGW & MAN as not required by TUI Fly Nordic due to lower demand.