Looking to the future the advent of point in space procedures at private helipads may be one way to reduce risks?
SGC
Precisely. Coupled with a missed approach procedure and a backup plan!
A thoroughly sound operator may complete the task less often than an unsafe one simply because fewer risks are being taken.
Unfortunately, the average customer doesn't know the difference and in general the average customer doesn't want to hear about the possibility of a go around and a backup plan, such as a diversion to an alternative followed by a road journey, because of the personal inconvenience it is likely to cause them.
As I've been saying for many years, the most difficult thing about the corporate job is knowing when to say no!