Our web site is all we use - newspaper ads a waste of money, as you say you don't get the cost of the ad back. We're selling one or two a day at the moment, expect it to pick up nearer to the day. Our takeup is around 85%, only get about 2 students a year from vouchers, the rest just enjoy their day. We DO get personal recommendations - had one today
" I had a ride in the back of your aircraft last year and now want to buy a trial lesson for my daughter"
I'd say sales are around half of what they were 8 or so years ago.
We DO emphasise this is a proper trial lesson and as it's flown by an instructor at least the rudiments of how the a/c is flown are explained, practically everybody has a go, even if they say they weren't going to beforehand. We always seem to have happy, satisfied customers, but then who wouldn't be after flying along the glorious North Cornish coast??
TOO