When the seat of person in front can't recline then a 28 inch seat pitch is perfectly acceptable for a short haul flight.
Since when was >4.30hrs i.e. Canaries, Cyprus, perhaps Tel Aviv 'short-haul? Back-ache airlines. I fly an airline as pax where their 'seatback upright' position has more recline than RYR or ez. After that they even have recline. I accept the financial reason for fixed setbacks, but the angle they've chosen is rubbish. If you're a midget, perhaps, but not for an average bloke.