Ignoring the big Frax fleet or massive air taxi fleet models, think the question was will the Hondajet do O.K. as another type in your managed fleet but available for charter? i.e. will the brokers want to book it instead of say the Mustangs, CJ1s, M2s and Phenom 100s?
It will have novelty-factor on its side.
It ought to be very cheap to operate both fuel and maintenance-wise, so it might be the cheapest 'Jet' to charter when out there.
Baggage space, pax load vs range limitations, field performance ( both take-off and landing, especially on wet runways) all critical for the lighter jet market and key limitations.
Better toilet set-up than the baby Citations helps.
Might be a reliable money-maker if it can be worked hard with several hundred hours per annum.