The UK has had soldiers in Afghanistan and then Iraq since about 2001. Eventually, Iraq mission ended for the UK. Afgh ... ending soon or just ended recently? I forget. Then the fun in Libya, of course.
Maybe, this being 2014, there is a little bit of "war fatigue" in both the general public and the press. Since this latest scrap doesn't have the UK playing a leading role, perhaps it isn't considered as big a bit of news to blow up a few
's as when the UK had a more prominent role in the overall scheme.
Just a thought from someone on this side of the pond.
As to the RAF delivering some large iron raindrops on the miscreants, I say:
Well done, and thanks for being on the varsity team.