Notwithstanding the rationale behind the decision, how do you get to within 10 days of launching and wind up in this position!?
To my knowledge there is no head of sales and marketing, a role which does a lot to eliminate this very situation.
RPT is a marketing exercise more than anything else. With respect, these guys aren't marketers and without seriously skilled people, backed by substantial capital, Jetgo will simply mush along like a stalling Cherokee. That would be such a shame.
And I'm not in the camp that says leave them alone, they're having a go etc. etc. Not at this level. This is the big league, where staff, customers and suppliers depend on good management to make great decision every day. Whether Jetgo managers realise it or not, they are marketing their business in every action they undertake. And, most importantly, people buy why you do what you do, not what you do.
When you market well you sell well, and when you sell well you create revenue. Delayed launch dates, delayed aircraft arrivals, a cancelled route announcement - terrible public relations. It may not mean game over just yet, but certainly its not game on either.