LPL renamed in 2001 - pax 2.5M, current pax about 4M....
Looking at the numbers, you can put forward just as good an argument for the re-name slowing down growth (of course, largely irrelevant either way)
Agree with the above - I always choose where I fly from based on its name. Not bothered about timetable or fares
Name-changing didn't save MME, so the argument falls down there.
Yes, it's vacuous nonsense.