I suppose if he wants to sell his awards it is up to him, but there is an old cliche about knowing the price of everything and the value of nothing. It isn't as though he is in the class of a nineteenth century soldier who once out of the army faced a life of low paid work and poverty, and all the medals in the world still led to a life in the workhouse and an unmarked grave. He is a well paid professional pilot with all the advantages to secure a career outside the armed forces. With his advantages and obvious talent if he hasn't got the wherewithal to finance his future without selling his award, then he is a pathetic individual. I know if I was interviewing him, and knew he had sold his award, he would be forgotten the moment he left the interview.