What I find fascinating is that if this discussion were to be taking place on a marketing internet forum it would be all about virals, social optimization and conversion rates. As I said earlier, we see all this through the prism of aviation...business people such as RB see it entirely differently.
Whether or not space tourism is a reality (I'm giving that a massive thumbs down) is kinda moot to the marketing team promoting all things Virgin. They are interested in "top of the funnel" social media marketing, and further down how all that traffic converts.
What makes it even more fascinating is that RB - for the first time - might have got this one very, very wrong.
Time will tell.