The FT title is...
Space tourism is a high risk publicity strategy
and you could see it easily if you head down any of the multiple links to the FT coverage, including the one posted above.
It is of interest because it examines the motivation for the enterprise. As aviators of one form or another here, we might be prone to excepting that this project is all about "what it says on the tin"...pushing forward human boundaries, advancing technology etc etc etc
The article reviews yer man Branson's commercial savvy where large scale
PR is concerned as well as his appetite for self-promotion.
Nothing wrong with any of that IMO...I'm just as much a capitalist as he is. What he does with his billions is his own affair, just so long as not one penny of tax payers money flows into his coffers.
As for the people involved (whether employees, or hugely over-optimistic potential passengers) if they did not know the risks before they do now.