Seriously this will be a major blow to EI's hopes of making a success of this route, especially as they currently do not have an early morning rotation to cater for business travel.
Why, it will be FR who will see yield cut in half and operating costs doubled. They have being forced to cut fares by 50% and increase operating costs by 50%.
FR under cutting EI doesn't work as can be seen at BHX, MAN, GLA, EDI, BRS and LBA to name a few. Its a question of when will FR get fed up of losing money and dumping capacity on such routes. EI squeezed them massively since EIR commenced operations and FR are not even getting APD covered for many passengers.
FR will pull back capacity after 6 months as they know EIR are going nowhere.
Why didn't FR feed demand for 2 daily EMA-DUB isn't there this winter, its decisions like this that cost FR long term as yet again EIR step in and FR have no option but to respond.