I actially paid retail for a flight last night...first time in decades. I could have opted for Tiger as a consumer experiment but I had to get to my destination that night. My circle of friends includes some who have flown Tiger (since the Virgin buy) but zero who would fly them again.
They would almost be better off renaming it rather than spend the advertising dollars rehabilitating the brand.
By the way...I chose Jetstar. Half full, and surprisingly good. The experience was at least as good as any US domestic carrier, as much as it pains me to say it.