Quite an apt word you used there, business. Not charity. If you have no experience and want to join one of the most successful, secure, well paid airlines (yes it is) then you have to invest in yourself.
Yet does that logic apply to any other industry?
Quite frankly, the scheme is a disgrace. The vastly inflated price is one issue, but the main one is the lack of a loan guarantee a la BA's FPP. No loan guarantee means only the richest or those stupid enough to gamble their (parents) house can apply. How's that for social mobility? EZY could make the scheme infintely better easily, all it would take is a simple guarantee so all cadets could get a loan.