God help us.
OW offers nothing.
In person Lewis was a very approachable and down to earth bloke. Despite the ad not being a hit there has been nothing significant since it was launched. I've seen worse.
The last half baked attempt was with the new front-line uniform. It lasted 2 weeks.
Seems the QF advertising budget all goes to brand/group Jetstar.
If things don't change at the AGM and things continue like they are then we are doomed.