Looks like Olivia is getting ready to take over Alan's job
Let's hope not, it is my view, Livi hasn't kicked too many goals in her role since Qantas marketing director Lewis Pullen departed.
Qantas marketing boss Lewis Pullen exits as Olivia Wirth steps up - mUmBRELLA
Since then, the Qantas group image only comes across "confused" or a group of "well paid managers in crisis" lurching from one policy to the next.. the line in the sand thing springs to mind, (remember that scroll thingy?) then going to Canberra with cap in hand asking for a bail out, which was very poorly handled in my view, too many mixed messages which just opened a big door for ridicule. I doubt there are any current Qantas group top managers capable of turning around "brand Qantas" and gaining the trust of the staff at the same time. Too much dirty water has passed under the bridge, it's a trust thing.
New vision from outside of the group is what is really required, I think the current lot are stuck in a rut, and only appear to be good at digging deeper holes for themselves.. OW has been a very big part of this process.
As an aside, but related