London City - Flybe operation
Big move for Flybe into London City at the end of the month. Many routes will be hotly contested, Flybe's 7 new routes will be the subject of health competition. I believe this is worthy of some focus and analysis over the coming months.
Routes to Aberdeen, Inverness, Edinburgh, Exeter, Dublin, Belfast City and Amsterdam will be take off.
Some are extremely hotly contested, and it will be of interest to see how Flybe fair on the routes against BA, how they will perform where Cityjet has failed and withdrawn, e.g. Edinburgh as an example.
Dublin has to be the mostly hotly contested and shows that the customer many be in for a bonanza in terms of competition. But how will each of the carriers respectively strategies fair on the route?
The routes goes from 1 operator to 3. 16 daily flights now where prior to Oct 27th there were 5/6 daily by WX, some F50's most by ARJ. It looks like WX are stepping up frequency to mark there long standing operation on the route. When BE and EI were on the route before, WX withdrew until they threw in the towel. How will it be this time, given the new WX owners etc.?
Looking at a sample of flying on first out and last back on Dublin- London City - Dublin on the first day of ops for Flybe and BA -27th Oct. All prices in Euro;all including a checked bag.
BA 588
WX 186
BE 96
Is the BA pricing a reflection of demand?
Pax Number over the last 12 months; rolling 12 months; 192,709
Some strong growth in recent months, may be due to WX lowering fares to influence price perception....?
August 2014 ; 15246 Up 15% on the previous August
July 2014 ; 18793 Up 20%
June 2014; 18574 Up 22%
May 2014; 15996 Down 1%
April 2014; 14024 Down 5%
March 2014; 14472 Up 4%
February 2014; 12624 Up 2%
January 2014; 11400 Up 5%
December 2013; 12045 Up 22%
November 2013; 15599 Up 2%
October 2013; 15072 Down 6%
September 2013; 14432 Down 3%