Sorry chaps Little Red was not a branding issue. Diamond Service was to British Midland what Little Red was to Virgin Atlantic, a marketing moniker, but the airline name is down the side and on the fin, and bookable on the website of the same name.
The fact the service was named Little Red is to VS what Shuttle was to BA, we managed to figure that one out. This has squat diddily to do with branding.
I agree entirely. I look at this development as good news for Virgin Atlantic as with Little Red running there was always a chance of Little Red running VS into the ground.