Love it loath it, 'Virgin' is a strong brand. Why would you not include it in the airline name? Virgin Uk or something? Very little advertising, no advertising on the Virgin Atlantic aircraft...I just don't get it?
Made a very similar point,
agree 100%.
"Virgin Atlantic" is a well known and familiar brand; "Little Red" means nothing, apart from a wolf with very big teeth (for those of us old enough to remember).
The lack of advertising and promotion can't have helped. It's tragic, a potential opportunity squandered.
Don't understand, any marketing expert out there able to explain this?