They are just creating a pool for the future.
The trouble is that everyone is in everyone else's 'hold pool'.
So whilst it might be an interesting exercise to determine the state of the market in respect of available pilots today, it will be of little use in Summer 2015.
Seems a strange thing to go through this process a year ahead of time?
there will not be any hiring until sometimes next year, probably from summer 2015 onwards
As I'm writing this the Norwegian advert for experienced Boeing pilots to fly the B787 is flashing brightly red and blue, so there must be some hiring still to be done - maybe not on the B737 then?
Perhaps the deal is not so good (as has been reported elsewhere)?