Rushed approach alas your argument has two fatal flaws.
1. Over the last 10 years you have not been able to compete with the low costs.
2. You do not have a loyal customer base of any generation.
That is why Monarch is in the difficult position it is in. As for new aircraft orders......
I personally would prefer to have more competitors as this will help arrest the ever decreasing T & Cs but Monarch will not be one of them. A great pity I know some pilots with them who deserve better.