They are already flying where ever it is possible to do so. The airlines are running on full capacity, the only thing left to do is to increase the frequency and perhaps add a few more destinations here and there.It's not very satisfying having deep pockets since you cannot come up with original ideas to make more money.They just expanded way too fast.Nothing much exciting left.Oman Air and Gulf Air in my opinion are 2 very interesting cases for most aviation enthusiasts for a lot of reasons.