“Is it working for us? Yes,” Emirates Airline boss Tim Clark told Airline Business last year. “We’ve seen growth in all our segments year-on-year pre-Qantas/post-Qantas, so it’s actually quite a good story. I hope it works for them.”
Making a deal with the Devil and the inevitable consequences have filled the pages of the world's literature for centuries...
Has it stopped Emirates doing QF any further harm after the ink dried?
Will it in any way influence Emirates' future strategy in Australian-related markets?
Put simply, Qantas needs to become proactive and lead the market, rather than be led by it.
What can QF do to be pro-active while still doggedly refusing to introduce the B787-9 into mainline, simply to cling to desperate measures to prop up Jetstar International (wrong product in the wrong markets and uncompetitive in the true LCIC markets) while hedging their bets on how far they can run down QF International and dreaming of A350 alternatives down track?
I think Flight Global has it in one:
But thinking outside of the box rarely comes from within it.
As Nobel laureate Joseph Stiglitz said recently, we need more people who actually produce something that creates wealth rather than the disproportionate number of rent seekers who just siphon off wealth from those who produce. Perhaps we should start with the QF Board?