Quite a depressing read.
In the first year of ops AI at BHX had a load factor of 76%, 2% higher than AI's 74% average and although the flight didn't make a profit roughly 80 crore rupees were added to the AI network through connections from BHX, with Australia being popular.
The video is from the one year anniversary reception, skip forward to about 43:00 to hear Mr Pankaj Srivastava, Commercial Director.