I travel for work on a reasonably frequent basis using several different carriers. I avoid Ryanair wherever possible but I genuinely enjoy the easyjet product. By no means is it perfect but I believe they have a product that competes favourably with many legacy carriers. Ok, you might not get your free scotch but the service is pretty good and their crews are, on the most part, genuinely very friendly.
Anecdotally, there seems to be a lot of surprise at how good Easyjet are when I've come across first timer flyers of the airline, you never really get that at Ryanair......not always complaints but a hell of a lot of indifference. Amongst a lot of business travellers, my colleagues particularly, there does seem to be a certain affection of easy if not a degree of loyalty. That's pretty hard to achieve in this business and in todays climate.
I compare Easy to BA and Lufty. I can't say the same for Ryanair.