A simple no-brainer that attracts customers to your product....it's called A D V E R T I S I N G !!!
How true, but what's worse, the "own goals" the management send to the press, some recent examples here,
Qantas to wind back overseas routes as Jetstar set to become Australia’s main international airline
No Cookies | Herald Sun
Whoever is running the media/brand image department are totally out of their depth...
All the good work the operational staff do day in day out, gets destroyed by the brand management and/or the management team at the top.
This has got to be the worst corporate affairs/media board & management team I have ever seen in Australia, what's worse, they are still there thinking they are doing a great job when in reality, the writing is on the wall "cast in stone" saying otherwise ..
