Think FRatSTN has got the point......
Getting an ad to make a message is the key thing that the company spend their money on, it can be in a variety of ways either by being serious or being funny.
This one fails in at attempt at humour and fails in being serious.
If I was person who paying the bill for this the first question I would ask is
"Is that what I am spending £2-3 million on TV on"