Has anybody else yet to see that monstrosity of a TV ad EasyJet launched yesterday??
To me it doesn't convey the right message at all!
The ad is based on business passengers running around the airport but focusses on an EasyJet traveller (who is the white rabbit) all calm and relaxed as their flight is on time.
Now I don't want to sound daft but:
a) When was the last time you ran round an airport bumping into people because your flight was delayed??? (The only reason why people do that is because they, as in the passenger, is late!?)
b) Why is it focussing on the white rabbit EasyJet traveller with the Disney song "I'm late" from Alice and Wonderland playing (which is probably not the best choice of song or character for an ad aimed at business passengers) when the message of the advert is supposed to be completely the opposite??
To top it off it also highlights EasyJet being more punctual than BA, which isn't really setting the bar very high.
Really poor piece of advertising from EasyJet. What were they thinking??
What does everyone else think of it??
That?s business sense ? TV Advert - YouTube