I think you're all being a bit harsh on SMT.
I for one think we should all boycott this survey on the off chance that someone is indeed getting a bonus for the response rate.
I'm sure EK has set up this survey, with no intention of acting on it, but will instead pay out a hefty bonus to some clever employee because he or she got a big response to the survey...that they won't be using.
So let's do nothing...just in case.