Perhaps PIA were not aware of the RASCO findings?
The RASCO findings are a set of statistical measurements. They are an abstract measurement whereas loads, yields, passenger behaviour(s) are quantifiable real world measurable activities. The second set is human driven and we're not entirely rational, that's Marketing 1-01. Joe you just like to argue for the sake of it sometimes and it's always pro EDI vs bad BAA / GLA.
This is the Virgin thread, not the BAA bashing one. Virgin are not launching EDI-India in your lifetime, or even mine....