And the
Red Arrows, apparently
Jaguar is set to airlift its new ‘baby’ XE sports saloon car into London suspended underneath a helicopter for a dramatic star-studded global launch.
The mid-air stunt planned for Monday September 8 will be part of the world premiere of the £30,000 car to be staged in the capital with a host of singing stars and VIPs.
Details emerged in an official ‘teaser’ video from the company.
It shows the new XE car flying high above the factory in Solihull near Birmingham where it is to be built, dangling underneath a helicopter – and accompanied by the Red Arrows air display team.
It notes: ‘Jaguar’s XE is coming.’
The new car receives its star-studded world premiere unveiling at London’s Earl’s Court on Monday before crossing the Channel to the Paris show next month.
But the car firm is also promising dramatic scenes en route along the Thames.
Jaguar is collaborating with British artists including singer song-writer Emeli Sandé, designer Stella McCartney and ‘Mandela’ and ‘The Wire’ actor Idris Elba as part of the launch programme.
Pop performers the Kaiser Chiefs and Eliza Doolittle are also set to play at the launch.
A Jaguar spokesman said: ‘The new Jaguar XE has started its journey to London from Jaguar Land Rover’s state-of-the-art manufacturing facility in Solihull – supported by the legendary best of British Royal Air Force Red Arrows Acrobatic Team.
‘The unveil of the new Jaguar XE will be an exhilarating audio-visual spectacle that will be seen and heard across the Thames.
‘The star studded global reveal will feature an exclusive appearance by Emeli Sandé performing from a secret location alongside the Thames.‘
The award winning British singer-songwriter has created the song especially for the launch which she will perform.
Jaguar announced: ‘The Earls Court show will be narrated by actor John Hannah and will also feature special performances from artists including Emeli Sandé The Kaiser Chiefs and Eliza Doolittle’.
The new XE is most fuel efficient Jaguar and will achieve 75miles per gallon.
The new medium-sized Jaguar family car goes on sale next Spring is a British competitor to German rival BMW’s best-selling 3-series.
On Monday this week Jaguar Land Rover launched its new seven-seater Land Rover Discovery Sport - a compact but upmarket family sports utility vehicle to the outgoing Freelander, which will be produced alongside the best-selling Range Rover Evoque at the group’s Halewood plant on Merseyside.