Why not?! The big players all do it and Virgin is a big player. The cost would fall to the cadet, as per every other cadet program. I have many pals working there who would not consider anywhere else. There's a lot of experience at Virgin and any cadet chosen to work there would be a very lucky chap/chapette. Time to command can be a lengthy spell, but worth the wait.
Good luck to them. Am glad to hear Virgin are opening their doors and good luck to all who apply. To all the TP drivers, you have a job..be grateful of that. There are thousands around you who would jump at the chance to fly anything bigger than a C150. Yes the industry has changed and the career paths of 20 years ago are a distant memory bar a few exceptions.