Ryanair launches business class
According to MSN:
'The low cost airline, Ryanair, has launched a business class service in a move to overhaul its flailing reputation for low customer experience and satisfaction.'
and that:
'Chief executive Michael O’Leary took responsibility for the airline’s perceived ‘abrupt culture’ at last year’s annual meeting and later admitted that the budget airline’s rival, EasyJet, ‘wiped the floor with us’ following their own customer service improvements and introduction of allocated seating.'
Does this fit the 'low cost' model, or are we entering new territory - as Norwegian Air Shuttle seem to be with their B787 long haul services?