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Thread: Qantas Announcement: 28 AUG 14
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Old 27th Aug 2014, 23:24
  #40 (permalink)  
Australopithecus
 
Join Date: Dec 2013
Location: Weltschmerz-By-The-Sea, Queensland, Australia
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...and it is idiocy to announce a massive book loss on fleet valuations and expect the average punter to parse that out from the headline loss. As Joyce stated, that exercise was discretionary, the result of deciding to form a holding company.

The average Joe will only hear " 2.8 Billion lost" and think "blood in the water". Then go book his next trip on anybody else lest he lose his dough in the ensuing bankruptcy.

A triumph of airline management and perception management.
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