Overall, Monarch hopes the restructuring programme will render the airline appealing enough to land an investor before the end of the year.
I struggle to see why or how.
I want MON to succeed. Its rampant recruitment of EZY FO's a few years ago helped enormously in securing a better contract for EZY New Entrant FO's. A monoculture of Legacy and/or LCC's does no commercial pilot any long term good.
If they had gone the other way, ordered Dreamliners or 350XWB's and said they were going to be a niche player operating maverick routes and ad hoc charters then I'd buy that. Being just another white goods supplier of tickets to Alicante on $3 margins just seems dumb.
No offense intended. Just an honest opinion.