How the 737 Got Its Hamster Mouth
Nice article on the history of the 737-3/4/500 series.
http://www.airspacemag.com/history-o...MzgxNTU3OTA3S0
“It looks like a hamster,” said the Airbus market-intelligence man who made it his business to tip me off about such things. Nonetheless, Gregoire’s 737‑300 met the requirements—quieter, more productive, and more economical—and was launched in April 1981. Boeing predicted a modest market for 300 airplanes. One of the launch customers was a Texas regional operation called Southwest Airlines.