Great... Another Qantas thread...
Yes it is, but with a difference. Page two and I'm still awake!
An observation: The profit component as a percentage of total revenue, from Singapore Airlines second quarter results in 2013, profit $87 mill, total revenue $3,901 mill = 2.23% profit margin. Slim pickings indeed.
I guess any margin an airline can carve off it's wage bill and other costs will cause a significant bottom line improvement. And a Board should be increasing revenue by growing the business, not competing with itself and undercutting it's fares.
Source:
https://www.singaporeair.com/pdf/Inv...r-q2fy1314.pdf