Lack of focus and identity - just what are they? A business airline, a low cost airline, a network carrier? I doubt even Air Berlin know. Then you have several different airlines working together to make up Air Berlin. A very diverse fleet with all the costs associated with it. They're BMI all over again.
They give off the low cost vibe but en they give you free onboard catering. You have the old LTU routes and new AB long haul routes too. It's just a miss match of a little but of everything chucked under the one brand. This isn't working. Focus is key in the industry. Just look at Monarch, look what happened to BMI and also look stateside to Frontier.
Last edited by INeedTheFull90; 22nd Aug 2014 at 08:13.