They can only be an imitation of Qantas.
Interesting concept MC...but I think the reality is the public, and upper management don't care. If it's got a roo on the tail, the crew wear QANTAS uniforms, the majority of people will think it's QANTAS. Maybe 10 years ago they did care, but the current and future generations don't. If management can get "Qantas" for a cheaper price they don't care either.
Unfortunately the days of being a "QANTAS pilot" are gone. Upper management see themselves as the only true part of QANTAS, the rest of us are just a commodity of pilots, like fuel, parts...etc. In their eyes if your a short haul pilot, long haul pilot, cobham pilot, jet connect pilot, Jetstar pilot, Network pilot or Qantaslink pilot ( have I missed any?) your no more important than any other pilot group, and if you can operate an aircraft with a roo on the tail cheaper than someone else you get the gig!
If Jetstar is absorbed into Qantas, and crew are trained to Qantas service standards, the public won't care...they will be flying in new aircraft ( remember the huge A320 order), and the pilots will be wearing Qantas uniforms...well that makes it Qantas doesn't it!!!!
Oh and management....well they have expanded the Qantas brand if they do this....apparently everyone wins
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