We all know that Dingo but the problem is how long will it take? The board have a lot riding on what is essentially a plan straight out of a textbook for consultants. What they underestimated is the strength of the brand that American Airlines did not have. It has taken a lot longer than expected to "kill".A lot of egos and money are riding on this and that is why is will get worse before it gets better. In the meantime they can't sell Jetstar and they can't reignite Qantas. The promises have been made for nirvana that is why the shareholders( big shareholders because the mums and dads are along for the ride) haven't buckled. In the meantime the risk taking will continue.
Last edited by busdriver007; 19th Aug 2014 at 18:59.