Thanks everyone
Thanks for all your advice. He is reading pprune.
He contacted the boss of Safeskys (who turned out to be ex-RAF) and after a long chat he has offered him an opportunity with training, so he is now on the ladder.He will study for an APS, sponsored by the company.A result.
The upshot seems to be that ADI / ADV is not enough, one needs an APP or APS as well to get the attention of prospective employers.
Oh, and he denies being arrogant as he started in the RAF as an airman, was commissioned from the rank of sergeant so he said “e was everso umble !!”
Once again, on behalf of my friend, thank you for taking the time and the trouble to help him