The issues here guys are quite complex but boil down to a one basic fact.
Although the company has cash reserves how long are they willing to commit for whilst those reserves dwindle away with no end in sight for a reverse of this catastrophy?
Sure, they may have a billion and a half in reserves but how long will it be before the board members say enough is enough???
A bit like buying a share for $1 and watching it go down.
How long before you sell and just where do you set the stop price?