Saj Ahmad, chief analyst of London-based StrategicAero Research, said Qantas should not have abandoned its firm orders for Boeing 787s as part of an earlier cost cutting drive.
There's a distinct shortage of companies that can say they have cost-cut their way to profitability, prosperity and financial sustainability. In fact, I can't think of any.
To cost cut by cutting investment in aircraft that have been designed to deeply cut the cost per ASK on the most strategic routes in the network, that's just outright dumb. That kind of cost cutting might positively impact the balance sheet temporarily but has a far deeper and enduring negative impact on the P & L into the future.
As ye sow, so shall ye reap. And hopefully the reaper is coming for Dumb & Dumber very soon.