but surely the problem with that is you lose sight of what the business is about in much the same way that bmi became a slot sitter at LHR for Bishop's exit plan,rather than a focused airline.
FLB, British Midland was
always about Sir Michael's exit plan. Quite simply it was his train set and the strategy was to facilitate him going out the door with the largest amount possible. In that sense it was a very focussed airline!