The initiative builds on the rising number of visits to Birmingham from India – with a 71 per cent increase last year, from 8,261 (2012) to 14,131 (2013). The city attracts more visitors from India than any other destination in England outside of London, and is ranked second in terms of total numbers of visitors from India in the last four years.
Hang on, are we not concatenating inbound tourism per se with visiting family in an ethnic minority community? Hence what works well in one part of India does not scale up in remotely the same manner to anywhere else? Or am I missing something really obvious. Again.